01 · Constraint
The hard frame first
Law, platform, disclaimers — we map what is not allowed before we draw the idea.
● Marketing & PR · Regulated niches
Prague / EU
Insigate
Unconventional moves
for niches where
a template gets killed
in review.
WeHook— inside the rules
Unconventional/Within the rules/With character/No grey creative/Cleared for air/Unconventional/Within the rules/With character/No grey creative/Cleared for air/
Position
Creative without a frame is a risk.
A frame without character is a miss.
We are not a “we’ll make a banner” agency. We build unconventional work where creative usually gets rejected — or made lifeless.
The method is the product
What nerve looks like inside the rules
02 · Break
Then we break the template
We look for the move the category does not expect — that still passes the rules.
03 · Signal
Then we scale it
Site, ads, PR and reputation hit one point. Not a zoo of vendors.
Not client work
Products we build ourselves
An Insigate product
Solvera
A self-serve app for small businesses. Describe a service in plain language and launch a landing page, Facebook, Instagram and Google ads, and a Messenger or Instagram bot. The ad account stays the customer’s.
solvera.cz
An Insigate product
Pontigi
Connecting talent and opportunity. Companies close roles faster. Candidates hear from employers who actually fit the work.
pontigi.com
An Insigate product
Dormio
Calm bedtime stories. A parent sets the child’s age, language and interests, and Dormio tells a gentle story for the night. The stories are made through Pontigi.
Work
Ideas that passed and worked
The fields
Where “pretty” gets cut by moderation
Scroll the industries → each has its own rules and its own character.
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Financial services and fintech
Lending, payments, insurance, investing and related products with hard limits on what you can promise.
Enter the niche →Healthcare
Clinics, diagnostics, telemedicine, wellness and products that cannot promise a result “for sure”.
Enter the niche →Alcohol and regulated lifestyle
Drink brands and neighbouring categories where creative is easy to reject and a direct call to action is often banned.
Enter the niche →Complex B2B and expertise
Products and services with a long sales cycle, several buyers and a high cost of choosing wrong.
Enter the niche →Insurance and professional services
Insurance, legal and advisory services, where trust takes longer than a click.
Enter the niche →Other regulated digital categories
Categories such as iGaming (where it is legal), crypto and digital assets, pharma-adjacent products and other markets with hard moderation.
Enter the niche →Principles
No corporate theatre — a studio with a point of view
01
Rules first, then the idea
Before launch we map what is allowed in your industry and on each platform. Fewer moderation kills, less wasted spend.
02
Passing review is not the goal
Advertising has to sell and feel like a brand. Safe, lifeless copy is not a win.
03
One team, one plan
Site, ads, social, PR and reviews are one system. You get a clear plan and one person who owns it.
Contact
A brief in a difficult niche?
Tell us the industry, the goal and the constraints. We’ll reply with a way of working and a budget range.