Healthcare · Private clinic

A reputation system for a clinic

Negative reviews were hitting ad conversion, and the team replied at random.

A similar brief?

Constraints

01

Limits on medical claims

02

Replies needed one tone

03

The conflict could not be made worse

What we did

01

Daily monitoring and a reply protocol

02

Site, reviews and ad offers brought into line

03

PR pieces with the clinic’s own experts

Result

Average rating

4.1 → 4.6

Ad conversion

+28%

Time to reply

< 4 h

← All work

Contact

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