Finance · Fintech service (SMB)
A trust funnel for a fintech product
High CPA and low trust on the first screen: people left before the application.
A similar brief?Constraints
01
Returns could not be promised outright
02
Disclaimers were required on the key screens
03
Creatives had to pass platform moderation
What we did
01
Rebuilt the landing page around transparent terms
02
Launched performance with a pool of compliant creatives
03
Added nurture emails for warm leads
Contact
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