Alcohol · Regional brand
A promotion system for an alcohol brand
Creatives were rejected often. The brand looked either grey or risky.
A similar brief?Constraints
01
Strict rules on visuals and calls to action
02
A limited set of allowed formats
What we did
01
A visual language inside the allowed frame
02
A library of combinations that had already passed
03
Social and PR without direct violations
Result
Creatives approved
91%
Brand campaign reach
+2.4×
Time to launch a creative
−40%
Services in this case
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