Complex B2B · IT integrator

Lead generation for complex B2B

Leads were cheap and unqualified. Sales was burning out.

A similar brief?

Constraints

01

Several buyers in the deal

02

A long sales cycle

03

Expertise was required, not discounts

What we did

01

Offers rebuilt for each buyer role

02

Content plus email nurture

03

Ads tied to qualification in the CRM

Result

SQL

+41%

Time to a meeting

−18%

Cost per SQL

−22%

← All work

Contact

We’ll do the same read on your brief

Tell us the industry, the goal and the constraints. We’ll reply with a way of working and a budget range.

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